Saying the Right Things

It's important to say the right thing during a given conversation. Almost important as listening, because of the responsibility of being appropriate or responsible.

Some might argue it's easy to say the first thing which comes to mind. However knowing your audience, requires sensitivity, and will help keep you from ruining the reputation for reliability you're trying to establish. Its almost the art of taming the tongue. But it more closely relates to establishing an expertise.

Saying the right thing to the right audience establishes you and your brand to a "target rich" environment of potential purchasers and advocates of your brand. In other words it can build your network faster and better than you can. And establish a truth; this author has a way with words.


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